If you are looking to create web pages or blog posts that grab the interest of your ideal visitors and search engines alike, then these 7 website copywriting tips should help you.
- Content is king – yes still! It’s not a game where you have to figure out how to trick the pesky search engines before anyone will get to read your great ideas. If search engines like Google are trying to favour quality websites and content over those that prioritise SEO, then why not give them what they want. Focus on writing great text that will help, inform and even entertain your ideal visitors. That way, you should not need to worry about the next changes in search engine algorithms and your target audience will engage with you and come back for more.
- Start with your customers’ goals in mind. What problems are your customer trying to solve and what are they likely to go looking for. There is a balance between writing about what you enjoy and what visitors will enjoy reading. You may want to shout to the world about the achievements of you or your business, but is anyone looking specifically for that apart from you? Think about what your target audience might be looking for and try to help them.
- Forget about keyword density. People still ask and look for advice on the perfect percentage on the page for their target keywords. There is no right or wrong answer to this because as search engines each behave differently and as they all change their algorithms to keeping favouring good content vs SEO, what may have been great one day, may be a no-no the next. The best answer is to avoid the content and focus on more important issues, such as choosing the write topics and writing the best information.
- Get niche. In terms of SEO, people will talk about ‘long-tail keywords’ – those of at least 3 and maybe 4, 5, 6 words that are detailed and specific to the requirements of that visitor. If you are writing for a leading website, then your article or web page may have a chance of gaining traction ahead of the competition, but for those writing on less well known sites or blogs, targeting a specific, niche demographic could not only get you seen more, but by the right people. Highly targeted articles and product / service pages tend to convert much better than those reaching out to the whole world, as they are likely to be more relevant to the reader.
- Use diverse language around your topic. You may use certain terminology and if writing for a business website, there may be phrases that tend to be used by you and your peers that may differ from that used by your potential customers. Brainstorm, empathise with your target readers and use different terms to reach out to those who may search for and understand your topic in different ways.
- Use effective titles and descriptions. Title tags are a key factor for search engines like Google to understand the topic of your content, while also being the link that people click in the search engine results pages (SERPs). The description tag is really there for your to give the reader a bit more detail before they click that link. Use your copywriting skills here to encourage the click from your ideal visitor.
- Get social. Spread the word that you have written the new content in places where your ideal visitors tend to hang out – be in Twitter, Google+, LinkedIn or wherever. If the right people like it, they may well share it with more of the right people!
I hope you find these points useful and if you dont get great success straight away – keep at it and you’ll improve 🙂